An open letter to Pet Food, Pet Care, and Advertising companies in general.

It is time we stop glamorizing certain breeds of dogs and demonizing other breeds. Using ‘pretty’ toy breeds and other ‘pretty’ purebred dogs in ads only drives the need for puppies of these breeds. This, in turn, drives the puppy mill business. It also drives breeders to charge a hefty fee for these dogs. Pet store purchases as well as purchases from breeders often lead to owners who do not understand what they are getting into in having a pet. Puppies are cute when then are, in fact, puppies but they grow up fast and need care and training. Many families do not understand the demands of pet ownership and act on impulse when in a pet store. When that puppy starts to misbehave and chew and do what puppies do, families look to rehome these pets or deposit them at shelters. 
There are shelters full of wonderful, affectionate, adorable dogs that have been trained, screened and are ready for adoption. These dogs need to take center stage now as they are in need of homes. As the mom of 3 shelter dogs, I can say that they are the best choices my family has ever made. They chose us…we didn’t choose them. As I have written before, I am sure who saved who. Saying goodbye to my first fur-ever friend was one of the hardest things I have ever done. The 2 that we have now are a lot of work, especially the puppy who is just over a year old. His training is constant but his love is as well.
 Pedigree Dog Food is leading the way by featuring success stories of adopted shelter dogs. With the help of celebrities like Miranda Lambert,  they are shining additional light on the need for adoptions. Shows like “Pitbulls and Parollees” have also shown the need for good homes for dogs that are abused and neglected. They show how loving and attentive these ‘bully breeds’  and other dogs can be if given love and attention. 
Dogs are givers of unconditional love and affection however, dogs are not without commitment and work. They need attention, care and training. Dogs are not ‘bad’ by nature. They ‘feed’ on what pleases their owner. It is time to train better owners and empty the shelters by getting these dogs adopted. 
Create campaigns that feature these dogs and the gifts they have to offer. Showcase the dogs waiting for a loving family. Provide opportunities for families to meet these pets. Assist shelters in adoptions as well as training. 
All of this and more can only lead to more families with Fur-Ever family members giving and getting love.

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